Hi, I'm Nidhi Kashyap
I am a Certified Scrum Product Owner and I thrive at the intersection of AI, people, and product innovation — where technology meets human impact. With a background in Computer Engineering and expertise in AI & Product Strategy, I’m passionate about building human-centric, AI-driven solutions that solve real-world challenges.
My journey began with a deep curiosity for how technology transforms lives. Over time, I realized that true impact happens when AI meets business strategy, design thinking and user empathy — leading me to Product Management. Now, I’m driven to create AI-powered products that matter and are beyond "just automation".
Let’s connect and talk about AI, strategy, and human-centric product design.
Email ID: nidhi.kashyap@duke.edu
Linkedln:
EDUCATION
DUKE UNIVERSITY
Masters in Engineering Management
August 2024 - May 2026
Coursework: Design Thinking and Innovation, Managing AI in Business, Marketing, Digital Transformations, Finance, Consulting, Business IP Law & Entrepreneurship, Fuqua Innovation & Entrepreneurship Certificate
UNIVERSITY OF MUMBAI
Bachelors in Computer Engineering
July 2020 - July 2024
Coursework: Deep Learning, Artificial Intelligence, Management Information Systems, Corporate Finance Management, Quantitative and Statistical Analysis
JAMNABAI NARSEE SCHOOL
ICSE, Science: June 2005 - March 2018
Grade: 97.67%
ISC, Science: June 2018 - March 2020
Grade: 97.4%
EXPERIENCE
TAPESTRY NETWORKS
GenAI Strategy & Product Innovation Consultant
August 2024-December 2024
Durham, NC, USA
Student Consultant - Human-centered Design Thinking
August 2024-December 2024
Durham, NC, USA
NO SHOW HERO
VIEWFLOW MEDICAL
Student Consultant – Product Strategy
August 2024-December 2024
Durham, NC, USA
Technical Product Management Intern
June 2024 - October 2024
Delhi, India
PowerGrid Corporation of India Limited, Ministry of Power
PricewaterhouseCoopers Services LLP
Technology Consulting Intern - Enterprise Apps Oracle Team
July 2023 - September 2023
Mumbai, India
Data Engineering Intern – Enterprise Data Platform Team
June 2022-August 2022
Hyderabad, India
LTIMindtree Limited
LEADERSHIP EXPERIENCE
Co-President | Duke MEM Investment Club, Durham, NC, USA August 2024 - Dec 2025
Enhancing investment and trading knowledge and engagement among Duke Masters in Engineering Management students by leading events like Virtual Stock Exchange and Startup Pitch Fest.
Skills: Financial Analysis · Stakeholder Collaboration · Conceptualizing creative finance-related events · Presentation and Public Speaking · Event Budgeting and Execution
Executive Cabinet Member | TSEC CodeCell, Mumbai, India July 2022 - July 2023
Organized events like Race to Stack ( An innovative fun take on the traditional competitive programming contests ) and a Nationwide Hackathon, managing a 30-member team, engaging over 200 participants, raising sponsorships, planning budgets, curating problem statements, and amplifying brand presence.
Skills: Critical Problem Solving · Cross Functional Team Leadership · Social Media Technical Content Creation · Strategic Decision Making · Communication · Brand Awareness
Marketing Junior Committee | TSEC CodeStorm, Mumbai, India Sep 2022 - August 2022
Negotiated and secured the highest sponsorships, executed publicity campaigns, and creatively simulated a national hackathon (200+ participants) on Discord during COVID, alongside an offline treasure hunt and project exhibition.
Skills: Marketing · Strategic Negotiations · Logistics Management · Cross Functional Team Collaboration · Sponsorship Acquisition · Teamwork · Public Relations
PRODUCT PORTFOLIO AND CASE STUDIES
Marketing Innovation Hackathon: Urban Outfitters x ShopSight
Won a Marketing Innovation Hackathon by designing a go-to-market strategy for ShopSight, proposing a brand partnership with Urban Outfitters using AI-driven trend prediction, gamification, UGC incentives, and sustainability rewards to enhance engagement, customer loyalty, and fast-fashion innovation.
Design Thinking-Driven Recommendations for No Show Hero
Conducted user interviews, stakeholder mapping, and scenario mapping, to uncover hidden pain points and refine the customer journey. Developed empathy maps, personas, and napkin pitches, leading to Figma prototypes, storyboards, GTM strategy, strategic partnership recommendations, and a scalable product roadmap.
Consulting Practicum: Tech Sourcing & Capital partner identification for ViewFlow Medical
Analyzed market trends, uncovered market gap opportunities, executed competitive analysis, and stakeholder interviews to define ViewFlow’s go-to-market strategy. Using Porter’s Five Forces and PICT framework, identified funding opportunities, product-market fit, and commercialization pathways for scalable adoption, regulatory compliance, and strategic MedTech partnerships.
Marketing Strategy Recommendation for our client : "ARC Gym, Cary"
We repositioned ARC Gym as a holistic wellness leader, integrating fitness, recovery, and digital engagement. Our strategy includes tiered pricing (24X, 24Pro, 24Ultra), loyalty incentives, and hybrid digital-physical offerings, ensuring differentiation to remain competitive and relevant in today's market, increased revenue streams, and break-even within 18-24 months.
AI Strategy Case Study: What Google Must Do Next - Key Innovations
Merging AI-powered cloud computing, personal productivity, and mobile intelligence, Google is setting the foundation for an always-on AI ecosystem - where AI isn’t a separate tool, but a fluid, intuitive experience woven into daily life.
AI Strategy Case Study: High Flyer’s AGI Decision & DeepSeek’s Future Impact
In 2022, High Flyer weighed AGI vs. narrow AI, balancing risks, regulations, and ROI. By 2025-2026, DeepSeek leads China’s AI race but faces hidden costs, censorship, and security flaws. Despite bans, innovations like Janus Pro and reinforcement learning advances could shape its global AI impact.
Marketing Communications Strategy Case Study: Casper
Developed a marketing strategy for Casper, targeting digital-first millennials, health-conscious professionals, and eco-conscious consumers. Our plan optimized social media, TV, and influencer marketing, expanded into new metro cities, and refined messaging on sleep productivity, ensuring sustained brand growth and market penetration as the "Nike of Sleep."
Mountain Man Brewing Company: Preserving Legacy While Brewing the Future
MMBC should launch a light beer to attract younger consumers, reverse declining revenues, and break even in two years. Success requires $750K+ in marketing, strategic partnerships, controlled cannibalization (<12%), and leadership alignment to expand distribution, modernize branding, and sustain MMBC’s legacy while adapting to market shifts.
Competitive Strategies for "OLYMPIC RENT-A-CAR"
Olympic should modernize its Medalist loyalty program, shifting to dollar-based rewards, eliminating blackout dates, and enhancing digital engagement. Investing $32.3M in marketing, strategic partnerships, and operational efficiency will improve customer retention, compete with Enterprise, optimize pricing, and drive profitability amid rising online booking competition.
Marketing Strategy for "Rent the Runway"
We recommend that RTR should raise capital early in 2010 to scale inventory, optimize supply chain, and upgrade technology. Investing in a CTO and inventory forecasting tools will enhance website performance, reduce operational inefficiencies, and sustain profitability, ensuring competitive advantage, market expansion, and long-term business viability.
TECHNICAL PROJECTS - DEEP LEARNING, MACHINE LEARNING, AI
VidyuRakshak: Smart India Hackathon 2023 Winner | Geospatial Analytics
Led a team of six to victory in Smart India Hackathon 2023, a prestigious national-level competition backed by Prime Minister Shri Narendra Modi, solving a Ministry of Power challenge by developing an AI-driven vegetation height prediction app, reducing forest fire risk, power outages, and optimizing clearance assessments using satellite imagery.
Research paper publication: Springer Journal DOI: https://doi.org/10.1007/978-3-031-74701-4_20
Vision Transformer Architecture: Approximating Region of Interest in Images using Attention Weights
The core premise of this study involves training the ViT model to generate captions describing input images. Simultaneously, we collect attention weights and investigate their viability as feature maps. By deciphering the interplay between attention mechanisms and image content, we aim to uncover a new avenue for automated ROI approximation.
Comparative Study Between Models for Medical Imaging
This study compares two deep learning models: Convolutional Neural Networks and ResNet 50 for medical image analysis, assessing where higher computational complexity yields minimal accuracy gains. Using NIH Chest X-Ray (~112,000 images) for multi-class disease classification, results show ResNet outperforms CNN with higher accuracy (92.78% vs. 92.43%) and F1 score (41.25 vs. 34.14)
Neural Networks from Scratch
Developed a Python library simplifying neural network creation, enabling easy experimentation with architectures, functions, and algorithms. This tool promotes Explainable AI by demystifying neural networks for beginners, challenging the 'black box' perception and facilitating better understanding of these complex systems.
COURSES AND CERTIFICATIONS
U&I TEACH INDIA - MY VOLUNTEERING STORY
I taught English and Business Studies, translating lessons into Hindi, their mother tongue, ensuring engagement, and witnessing students' enthusiasm despite socio-economic struggles, which deeply inspired me.
Being from an upper-middle-class background, volunteering at U&I Teach, an after-school initiative aimed at educating less privileged youth and helping them stay in school, exposed me to the challenges they face. It broadened my perspective significantly and also pushed me beyond my comfort zone.
This experience instilled humility, empathy, and appreciation for diversity, reinforcing my commitment to giving back through education and social impact.
SKILLS
BUSINESS AND PRODUCT SKILLS:
UI/UX, Go-to-Market Strategy, User Personas, Product Roadmap, Minimum Viable Product, Prototype, User Need, Prioritization, Product Positioning, Pricing Strategy, Stakeholder Management, A/B Testing, Empathy mapping, Customer Segmentation, Sprint, Product Innovation, Design Thinking, Feedback analysis, Product Development, 5C analysis, Market Gap Identification, Strategic Partnerships
TECHNICAL SKILLS, TOOLS, AND LANGUAGES:
Microsoft Azure, AWS, Oracle EBS (E-Business Suite) R12 Application, AutoCAD, Snowflake, TensorFlow, Python, Java, C, PL/SQL, MySQL, R Programming, Hadoop, Geospatial Analytics, Deep Learning and Machine Learning, Microsoft Power BI, Artificial Intelligence, Agile and Scrum Frameworks, Data Structures and Algorithms
ORGANIZATIONS
SWE has given women engineers a unique place and voice within the engineering industry.
Model United Nations ( MUN ) : Roleplay as delegates from UN member states, debating current issues and working to resolve conflicts
AWARDS
Highest in Maths, Science and Social Studies in 10th Grade ICSE - 100/100
Among the Top 10 finalists in TSEC Hacks 2022 - Hackathon organized by CodeCell Committee, TSEC
Smart India Hackathon 2023 Winner
Principal's Award of Excellence - Computer Engineering
HOBBIES
Photography
Reading Murder Mysteries
Watching Cricket and Tennis Grand Slams ( While playing cricket, I bowl really well :) )
